McCann Erikson, Belgium

Really nice this 2003 campaign for Amnesty International from the belgian agency Air.
The headline tells: “Amnesty International. Tested Efficacy.”

copywriter : Benoît Menetret
art director : Didier Vanden Brande

View other Amnesty International ads: France | Hungary (Guerrilla)

I don’t know what agency developed this, but I find it really nice.

BBDO, Canada

Also see the Pepsi Mini Cans ads

FCB Austria

“More education for girls in Islamic countries.”
Art Direction: Tolga Büyükdoganay
Copy: Patrik Partl
Epica Silver, Eurobest Silver

Thanks to Tolga for dropping this one!

View other Unicef ads at AdverBox: | Trash | SOS |

FCB, Austria

Pure arabic coffee
Art Direction: Tolga Büyükdoganay

DM9 DDB, Sao Paulo.

Copy: Demir Karpat Polat, Miguel Benfica
Art: Marianna Sa

Jung Von Matt - Alster, Hamburgh.

“Not everywhere that’s dark shows great movies.”

Also see this Cinemaxx commercial at AdverBox Video

TBWA, Paris.

Know more at TBLOGWA

Billboard for a bra and underwear store.
Clemenger BBDO, New Zealand

Another taxi advertisement from Hong Kong.

Also see this taxi ad for the Canon Ixus 400

JWT, Amsterdam
Tomas sent me this nice ad for Shell Lubricants, meant for industrial purposes.
It is based on an optical illusion. Looking at the ad, it seems as if the gears are actually turning.

Credits:
Art: Albert Vegers
Copy: Tomas Minken
Photography: Simon Warmer
Agency: JWT Amsterdam

Taxi advertising for the Ixus 400

Thanks to Amy from Fukosha (Japanese version only)

Publicis Salles Norton, Sao Paulo

I have no idea what agency developed this guerrilla action, but it looks strong.

Duval Guillame

A new nice campaing for Gaia dveloped in Belgium against foie gras.
Foie gras - or “fatty liver” - is still a very popular Christmas and year end dinner dish in Belgium. Because most people don’t know it’s made from the grotesquely enlarged livers of ducks and geese, the result of horrifying force-feeding.

The campaign was supposed to run in 40 major Belgian railway stations… but the railway company refused the posters because they are “too shocking”.
Maybe railway companies fear to loose McDonalds as an advertiser…

About animal rights and refused campaings, also see this nice piece from Incognito (Finland) for Animalia.

Thanks to Matthias!

Again featuring punching bags, this is my favourite.
A guerrilla campaign developed in 2004 by Leo Burnett Budapest to fight domestic violence against women. These installations were placed in various locations in Budapest.
The headline says: “Every fifth woman in Hungary has to live with domestic abuse. Change that by taking action.”

| Guerrilla Marketing | Social | Public Services

Also see the prvious Amnesty France post about violence against women.