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Maybe this has been spotted before, but I've just received this nice guerrilla campaign developed from McCann Erikson Belgium

| Guerilla Marketing Thanks to Dave!

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If you’re a French production house looking to make the official announcement of your UK launch, who better to turn to than a couple of locals ? Thanks to the incredible support of The Crown ’s Tobias Menzies and Game of Thrones’ Kit Harington, Paris-based BIRTH found some of the best to break the ice. The « Fabulous New Roster of the Bloody French » introduces BIRTH UK, whose launch marks an important step in the production company’s international expansion, as it also opening an office in Algiers, 2Horloges. « THE FILM » Self-deprecating and slightly absurd, « The Fabulous New Roster of the Bloody French » was created by Executive Producer Maëva Demurger and director Leo Bill, and came about thanks to a friendship they developed with Tobias working on another project. When the time came to announce the launch of BIRTH UK (which opened one year ago), the pair wanted to get just the right tone with a distinctly British feel. And how much more British can you get than one of

THE INVISIBLES - the book you cannot read at home

Poland. During winter temperature drops to even minus 30 degrees Celsius. This is why in 2017 as many as 116 people froze to death. Mainly the homeless ones. Mainly because no one cared to help them. THE INVISIBLES. This is what the Homeless are to us.

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