Agency: Giovanni, FCB - Brasil
Art Director: Leandro Hermann
Copywriter: Andre Godoi
Cretive Director: Fernando Campos, Valdir Bianchi
Photographer: Geison Genga
Maybe a supermarket is not the ideal place to find the target for Ducato, the best-selling van from Fiat, but I think this guerrilla action has a great idea.
This guerrilla campaign from Saatchi & Saatchi takes the New York restroom shortage to the streets. Cardboard people were placed around certain locations to highlight the public restroom shortage in New York.
On the website, they are urging all New York City residents to contact their city council people and suggest that they will pass legislation which will result in the creation of a comprehensive, city-wide system of clean, accessible toilets for all.
Nice award winner direct mail advert for a Yoga Center.
Credits:
Creative Director: Eddie Booth, Ruth Lee, Kenny Choo, Stephen Kong
Art Director: Jane Yang, Kenny Choo
Copywriter: Stephen Kong, Kenny Choo
Photographer:Alex Kaikeong
Awards:
Asia Pacific Advertising Festival (AP AdFest), 2005 (Bronze) for Single Execution for Innovation use of non-conventional outdoor media
Cannes Lions - International Advertising Festival, 2005 (Silver Lion) for Other Consumer Services
The Golden Drum Awards, 2005 (Golden Drum) for Art Direction
FRAMINGHAM, Mass. – (February 23, 2006) – Staples, Inc. (Nasdaq: SPLS), the world’s largest office products company, today announced new television creative called “The Wall,†which takes a historical twist on Staples classic empathetic office humor while differentiating the Staples brand. This unique spot will launch February 26, 2006 and air on national network and cable television.
“The Wallâ€, created by McCann Erikson, is a breakout spot that differentiates Staples as a brand that makes life easier,†said Shira Goodman, executive vice president of marketing for Staples. “The Easy Button is an icon for how Staples makes it easy and through our advertising we are able to have fun and make that fundamental business strategy link.â€
With 500,000 sold in 2005, Staples continues to carry its signature Easy Button desk accessory in stores and online as a quirky and fun item, perfect for the office. In support of The Staples Foundation for Learning(TM)’s commitment of $1 million to Boys & Girls Club of America, Staples, Inc. will donate 2005 proceeds from sales of the Easy Button ™, up to $1 million, to the organization.