Bisley

Nice campaign for Bisley, Quality Office Furniture
I love the underground one!















Comments

Daria said…
It seems to me a little blurry and it is not easy to figure out what they are advertising for. I don't like it.
Absinth said…
awsome! i love this. there could still be so much more (like the american flag)
Marko B said…
Brilliant idea with simple, direct elegance. Nice multiple executions. Infinite pool of ideas from everyday life for extendability of campaign.
Tod M said…
Definitely goes into the "wish I'd done that" file.
will said…
clever.

my guess would be that they sell filing cabinets, drawers, or something else similar.

they can even extend this idea in to video ads, wherein some object is broken down in to modules through some slick animation.

seriously, this idea can be as adaptable as those Absolut ads.
matt f said…
Reminds me of "Tidying Up ARt" by Ursus Wehrli (Prestel). Nice application of the idea.
jonk said…
Clever. Nice deconstruction. But a real conceptial leap I think from this to understanding it as a metaphor for component-based modular furniture.
andrew cooke said…
sweet, but what happened to the text in the underground advert? is that the grey lines? if so, why are they all the same length?
[...] AdverBox » Blog Archive » Bisley [...]
[...] Bisley’s advertising campaigns are amazing. The way they deconstruct the image back to their core, to me is simply refreshing. I decided I’d try my hand a doing a few Web2.0 versions. In my travels I found out:- [...]
pacheks! said…
last one is wrong ... the figures on the ball dont match the ones on the right .. the ball is being deconstructed as if it was 3D makin it different from the other ones.. is it ?.. i dunno .. im high as a kite!
peter said…
It is Ursus Wehrli.

See:
http://www.ted.com/index.php/talks/ursus_wehrli_tidies_up_art.html

You'll have to watch till the end. you'll get the american flag as well
Lenin said…
good, but all of time.
buddhifree said…
somehow, the message i got was that bisley takes something arranged in a meaningful order and instead arranges it in meaningless rows and columns...
Anaxa said…
How Charming!!!! Great!
Anaxa said…
very nice.!!!!!!!!!!!