Cosmofon / PS2

Searching my archives I found these two ads that are based on the same concept.

The first, a print campaign for Cosmofon, a telco:

The second, better, the famous outdoor tactile ad for Playstation:

I don't know who developed the ad before, so I don't know what agency copied the concept...


Tim Hinson said…
Don't always assume a "copycat" situation. This idea is fun, sound, and common knowledge. Probably just a coincidence, or collective consciousness.
Neuville said…
Yes, I feel you're right, Tim.
It could be what do you call collective consciousness.