Fiat Ducato

Maybe a supermarket is not the ideal place to find the target for Ducato, the best-selling van from Fiat, but I think this guerrilla action has a great idea.

The agency is FCB, Sao Paulo

Comments

Amanda said…
Great guerrilla piece ! Great idea !
Marcello said…
Straight from the huge shopping-cart from Maurizio Cattelan.
That's cheap.
ozgur said…
Mybe this shopping car are ideal for Metro or Bauhaus style markets. Anyway it is great idea
Rick said…
Why not the supermarket? Everyone has to shop at some point, and even if you're not the one driving the cart, everyone is going to notice it.
sylvain said…
This a real ambient operation? because people who shop in my super market are not as much pretty as the girl in the picture.