Fiat Ducato

Maybe a supermarket is not the ideal place to find the target for Ducato, the best-selling van from Fiat, but I think this guerrilla action has a great idea.

The agency is FCB, Sao Paulo

Comments

Amanda said…
Great guerrilla piece ! Great idea !
2/24/2006 02:59:00 PM
Marcello said…
Straight from the huge shopping-cart from Maurizio Cattelan.
That's cheap.
2/24/2006 03:38:00 PM
ozgur said…
Mybe this shopping car are ideal for Metro or Bauhaus style markets. Anyway it is great idea
2/26/2006 02:41:00 PM
Rick said…
Why not the supermarket? Everyone has to shop at some point, and even if you're not the one driving the cart, everyone is going to notice it.
2/27/2006 04:35:00 PM
sylvain said…
This a real ambient operation? because people who shop in my super market are not as much pretty as the girl in the picture.
3/13/2006 02:03:00 AM
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