To promote the 2006 Football (soccer) World Cup, Nike has launched a campaign called Play Beautiful (Joga Bonito, in portuguese) which consists of eight serialized videos, the first showing a ficticious cause group, headed by real-life, legendary footballer Eric Cantona, taking over a television station to deliver the group's message of encouragement.
Nike's challenge is to fight against violence, racism and bad football games.
Future videos will also feature Cantona along with other current footballers. The video was produced by Wieden & Kennedy and F/Nazca Saatchi & Saatchi, who handle work for Nike in Brazil, created the site with strategy support by Live Ad.
Check out the videos here (website do not active anymore)
Nike's challenge is to fight against violence, racism and bad football games.
Future videos will also feature Cantona along with other current footballers. The video was produced by Wieden & Kennedy and F/Nazca Saatchi & Saatchi, who handle work for Nike in Brazil, created the site with strategy support by Live Ad.
Check out the videos here (website do not active anymore)
Comments
I decided not to post them, becuase of the typical brazilan content. Too predictable imo. Yeah yeah, brazilians play the most "beautifiul" soccer etc etc. Just wait until the dutch beat them ;)