“We’re not too far. Be prepared.”

FCB, Sao Paulo

thanks to Leandro from FCB for sending these

Nice commercial for the Public Health Dept of Belgium from the agency Duval Guillaume.

Leo Burnett

“Keep feeding the growth”.

This is a piece for Honda at 49 Old St, London. Designed to tease and communicate the proposition provided by Honda’s new Civic Hybrid, which is exemption from the London Congestion Charge because of low emission rates. This in turn contributes to a better environment in London.

NO CHOKE is made from moss, and was designed and produced by Lethal, LDN and
Sally McCaffrey, a landscape artist.

There’s also a Magic Car installation created for Honda, a take on the Magic Tree air freshener.

The idea being if the magic tree makes a car smell nicer, then the Honda Civic Hybrid makes London smell better. Magic cars in trees instead of magic trees in cars.

Thanks to Jesse from Lethal for dropping this.

Other Unicef ads

Nazca Saatchi & Saatchi, Brazil

A recent campaign in support of the Mata Atlantica Foundation delivered in Brazil. The headline tells: “7% of Mata Atlantica still lives”.

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If you have another idea, let’s talk about it.

I’ve just found the portfolio of Erika Gonzalez.
There are some interesting campaigns she has realized, and some additional visuals from The Sopranos campaign recently featured in these pages.

Football fans are animals. Claudio from Cake Media, a media agency specialized in the production of viral films, sent me this nice video for Rexona Sure Sport and related to the Football World Cup. The campaign comes with an interactive minisite dedicated to football fans: Surefans.com.

Click the images below to see the video at the VideoBox.

Pablo has just sent me this ambient for Volkswagen New Beetle Turbo. Nice.

“Hold on tight.”

Gavrila&Asociatii, Romania

Credits:
Creative: Alina Gavrila&Octav Gheorghe
Copy: Alex Strimbeanu
Art: Bobb Toma

Saatchi & Saatchi

A friend of mine has just sent me this: nice, but I’ve no idea what brand they’re advertising… :-)

Nice. When you buy a piece of meat at the grocery store it will be wrapped in piece of paper with the pan on it.

Source: AD/Design Goodness

Outdoor in Madrid.
If you’ve seen the movie you’ll understand it :-)

From Adrants

Chicago Agency Hadrian’s Wall has created an interesting campaign for its client Magnecote paper. Rather than simply advertise the product to its target, agency creatives and production people who can use the stuff to make magnetic posters, Hadrian’s Wall took a different approach. They chose a public service cause, World Bicycle Relief, enlisted seven other agencies to create PSAs for WBR. Magnecote agreed to produce the campaign, WBT agreed to run it, the campaign had to use Magnecote paper and each campaign would be voted upon by the public. Now isn’t that a whole lot more interesting that just placing a few boring ads in Creativity for a product as boring as magnetic paper?

Nice outdoor campaign for the Pill from Schering Bankgkok:

Outdoor adverts that recently hit the streets here in Milan.
(it was the election period)

Vote for Homer:

Vote for Fonzie:

Photos courtesy of friendly-fire

“Adopt an animal from the streets”

Source: Houtlust

Outdoor graffiti campaigns to fight aids in african streets.

Great selection of other pieces at the Houtlust gallery

Agency: Armando Testa
Art Director: Luca Cortesini
Client: Italian tennis tournament
Photography and post: Winkler & Noah

Thanks to Winkler & Noah for this!

Just received this press release from Rossella Ferrara at MTN, a new media agency from the South of Italy:

The ass-vertising arrives finally in Italy too.

It was MTN Company, a brave and innovative integrated communication agency of South Italy, to realize about the great potentials of the bottom as advertising media.

The agency has taken advantage of the ass of fascinating models to promote itself and its creative minds, and to launch the new company website (www.mtncompany.it).

Models have been walking around italian towns, attracting people’s gaze not only by their body appearance. In fact girls have rising their skirt more than once, showing their bottom and white panties with MTN logo.

The ass-vertising has been used within a wider re-positioning campaign, characterized by the integrated use of traditional and non-traditional communication media, like a stickering actions all over South Italy.

The operation has given excellent results: within only a week the website accesses have raised over four times, and the news is spreading all over the net…

That’s what happens when a company success is not only a matter of… look!

I do not like assvertising a lot; the selling proposition is a woman’s ass, and that is not so good, for women and for products.
By the way I do not think this is a good idea to promote a company. It can be a good idea to sell soaps and mass-market products, but they’re trying to sell ideas. They’re trying to make this in the South of Italy (I know very well Salerno, the city where MTN has its offices) that is a non-marketing area. They’re making some buzz on the net, but they’re not hitting their target. The website itself is not so full of content.

For those who want to see, here some pics from the ass-operation.

lingerie and erotic accessories

Agency: Saatchi & Saatchi Simko
AD: Lucy Crudington, Jennifer Freuler
Copy: Fred Bry
Photographer: Ludovic Di Orio

Agency: Saatchi & Saatchi Simko
AD: Lucy Crudington, Jennifer Freuler
Copy: Fred Bry
Photographer: Lionel Deriaz

Related ads: Babybel

Just received this press release from Shannon Stephaniuk at Glossy

1 - Knorr - Fuckin’ Meal

Title: Bad Word
Advertiser: Knorr
Product: Frozen Entrees
Agency: DDB Canada, Toronto
Creative Directors: Andrew Simon/William Hammond
Art Director: Paul Wallace
Copywriter: David Ross
Agency Producer: Nan Mitchell/Marie-Pierre Toure
Account Supervisor: Wendy Caricari/Valerie Smith/Kate Pitfield
Production Company: MacGuffin Film Ltd.
Director: Kevan Bean
Producer: Sam Wool
Editor: Brian Williams, Panic & Bob Editing
Music: Ari Posner
Sound: Tom Goudie, Pirate Radio & Television

2 - March of the Penguins

Director Kevin Donovan and McKinney Silver, Durham remake March of the Penguins and The Thin Blue Line for the Full Frame Documentary Film Festival.

Credits for both the movies:

TITLE: MARCH OF THE PENGUINS
CLIENT: FULL FRAME DOCUMENTARY FILM FESTIVAL
AGENCY: MCKINNEY SILVER, DURHAM
WRITER: MITCH BENNETT
ART DIRECTOR: WES WHITENER
PRODUCER: REGINA BRIZZOLARA
DIRECTOR: KEVIN DONOVAN
DIRECTOR OF PHOTOGRAPHY: TREVOR BROWN
PRODUCTION COMPANY: FORM
EXECUTIVE PRODUCER: TARA HANDLEY/ROSSI CANNON
LINE PRODUCER: TARA HANDLEY
ANIMATRONIC PENGUINS AND PUPPETTER: RON STEFANIUK
EDITORIAL COMPANY: HOMESTEAD EDITORIAL NY
EDITOR: CHARLY BENDER
VISUAL EFFECTS DIRECTION: SUSPECT
LEAD FLAME ARTIST: JASON CUNNINGHAM
LEAD 3D ARTIST: STEVE BURGER
AUDIO FACILITY: SOUND LOUNGE
SOUND DESIGNER: CHARLY BENDER
SOUND MIX: TOM JUCARONE

TITLE: THE THIN BLUE LINE
CLIENT: FULL FRAME DOCUMENTARY FILM FESTIVAL
AGENCY: MCKINNEY SILVER, DURHAM
WRITER: MITCH BENNETT
ART DIRECTOR: WES WHITENER
PRODUCER: REGINA BRIZZOLARA
DIRECTOR: KEVIN DONOVAN
DIRECTOR OF PHOTOGRAPHY: RAY DUMAS
PRODUCTION COMPANY: FORM
EXECUTIVE PRODUCER: TARA HANDLEY/ROSSI CANNON
LINE PRODUCER: TARA HANDLEY
EDITORIAL COMPANY: HOMESTEAD EDITORIAL NY
EDITOR: CHARLY BENDER
POST EFFECTS: CLICK 3X
VFX ARTIST: MARK SZUMSKI
CGI ARTIST: RYAN O’PHELAN
AUDIO FACILITY: SOUND LOUNGE
SOUND DESIGNER: CHARLY BENDER
SOUND MIX: TOM JUCARONE