HIV PSA

Nice.

hiv

hiv

hiv

hiv

Comments

Houtlust said…
Hi
Which agency made this?
And is it from the Red Cross?
I like this because it's engaging. I'm really sick of ads and billboards and other crap that I never pay attention to. It's a powerful message and I appreciate the execution.
Neuville said…
Hello Houtlust,
I don't know the Agency (if someone has information, please, post here :-)

And yes, it's for Red Cross.
[...] (Visto en AdverBox.) | Trackback URL [...]
Srf said…
Nice weather in Helsinki... yes, it's like that all the time. :)
Anyway, this was a campaing for the Finnish Red Cross (I think year 2000) by a Finnish Agency TBWA\PHS.

At the time it raised some discussion about being inappropriate and I guess some HIV positives were offended by it. It worked pretty well overall, raising discussion about the matter etc.

http://www.phs.fi/
http://www.phs.fi/Ads/magazine_fin/hiv.jpg
http://tinyurl.com/rqmpa
Neuville said…
Hey Srf, thank you for the infos. The second pic (the l'Oreal one) is great!
[...] I'm only using 1 image of each campaign give you an idea what it's about, but there are a lot more examples of it you must certainly check out. The first campaign is from Amnesty International and is using transparant billboards with very location based images to generate awareness of problems happening in the world: "It exists. Not here, but now!". Although working in daylight, very powerful campaign. See all bilboards. The second campaign is an awareness campaign on HIV, and I think from the Red Cross, but don't have too much information about that one. It's less sophisticated compared to the one of Amnesty, but still powerful message. See all billboards. [...]
[...] Sie sahen ein Wahlwerbeplakat des finnischen Red Cross. Mehr davon gibt’s auf Nachfrage. Mr. Malsomalso am 7.06.06 um 0:46 Uhr | filed under: sehen, fühlen [...]
[...] Og nu vi er ved stærke billboard-kampagner: et eksempel fra Finsk Røde Kors fra år 2000: This person might be HIV positive. [...]
[...] Das ist mal eine wirklich aussagekräftige und aufrüttelnde (geradezu schockierende) Werbung. [...]
[...] Sólo basta con echar un vistazo. Os podéis encontrar con un anuncio en los remontes de una estación de esquí, en los vasos de papel de cualquier cafetería, en un lapicero, en cualquier bolera, en el aeropuerto, montado en un taxi, cruzando un paso de cebra, en el posavasos de tu cerveza, en el parasol de un coche, en la fachada de un edificio, en un parque, en una parada de autobús, en una alcantarilla, en el fondo de una piscina… [...]
Gerard said…
It's a nice billboards, bring powerful message and i think it probably hits the audience. It will came up a discussion pretty sure; creative idea, nice too