I like this because it's engaging. I'm really sick of ads and billboards and other crap that I never pay attention to. It's a powerful message and I appreciate the execution.
Nice weather in Helsinki... yes, it's like that all the time. :) Anyway, this was a campaing for the Finnish Red Cross (I think year 2000) by a Finnish Agency TBWA\PHS.
At the time it raised some discussion about being inappropriate and I guess some HIV positives were offended by it. It worked pretty well overall, raising discussion about the matter etc.
[...] I'm only using 1 image of each campaign give you an idea what it's about, but there are a lot more examples of it you must certainly check out. The first campaign is from Amnesty International and is using transparant billboards with very location based images to generate awareness of problems happening in the world: "It exists. Not here, but now!". Although working in daylight, very powerful campaign. See all bilboards. The second campaign is an awareness campaign on HIV, and I think from the Red Cross, but don't have too much information about that one. It's less sophisticated compared to the one of Amnesty, but still powerful message. See all billboards. [...]
[...] Sie sahen ein Wahlwerbeplakat des finnischen Red Cross. Mehr davon gibt’s auf Nachfrage. Mr. Malsomalso am 7.06.06 um 0:46 Uhr | filed under: sehen, fühlen [...]
It's a nice billboards, bring powerful message and i think it probably hits the audience. It will came up a discussion pretty sure; creative idea, nice too
Comments
Which agency made this?
And is it from the Red Cross?
I don't know the Agency (if someone has information, please, post here :-)
And yes, it's for Red Cross.
Anyway, this was a campaing for the Finnish Red Cross (I think year 2000) by a Finnish Agency TBWA\PHS.
At the time it raised some discussion about being inappropriate and I guess some HIV positives were offended by it. It worked pretty well overall, raising discussion about the matter etc.
http://www.phs.fi/
http://www.phs.fi/Ads/magazine_fin/hiv.jpg
http://tinyurl.com/rqmpa