Wonderbra

Very nice.

Headline: "a regular mammogram scan can save you from breast cancer."

Comments

Fell said…
I don't get it.
Cé said…
Mammogram is for cancer detection. Breast cancer means amputation... Where do you live ? :)
Robby! said…
Don't get it either... Where's the beef?
Porcina said…
Women have two breasts.
The add has two parts.
If not detected on time, breast cancer can lead to breast amputation. That's why the ad's missing one part.
teddy said…
that is really good . why did it never make to an advert? for once and advert that works
Steve said…
In general I like the ad and the massage. But its cleverness gets in the way. How is anyone supposed to be able to read the message with it being so small? Right now it just looks like an unfinished board that's not meant to be read.
James said…
not a great choice for a billboard. nobody's going to have time to read that small print, and about half of the audience (males) already could care less. in a women's magazine, though, this would be pretty powerful. good concept, flawed execution.