Bayer

I do not like drugs and medecines much, and often I prefer to keep headhache and not to take a pill for it. These ad make me think that we're getting bad with our kids. The product is a medecine for children, too stressed for their "big" life and in need of an aspirine. It's our fault a visual like this: when I was a kid I never had headache; maybe it was because I played some football instead of driving (and maybe dreaming of) a Ferrari toy. This goes in the "Bad Advertising for Bad Products" category...












Credits:

Advertiser: BAYER
Product or Service: ACTRON PEDIATRICS ANALGESIC
Entrant Company: Y&R BUENOS AIRES
Country: ARGENTINA
Advertising Agency: Y&R BUENOS AIRES
Country: ARGENTINA
Creative Director: Guillermo Vega
Copywriter: Ariel Serkin - Juan Frontini
Art Director: Hernan Cerdeiro
Photographer: Juan Salvarredy
Illustrator: Daniel Romanos
Account Supervisor: Eugenia Slosse