Jeep Break Out guerrilla campaign

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Automotive
Guerrilla - Ambient

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BBDO, Austria

Guerrilla action for the launch of the new Jeep Cherokee.

From a German press release from BBDO:

BREAK OUT! In the new jeep Cherokee. Customers are called to break with old conventions and rules to leave the everyday life behind itself and do something unusual - in an unusual vehicle. Break Out with the characteristic symbols for social rules and everyday life Tristesse such as ties, or TV-devices against the pillory to place.

Some shots from the streets:

jeep

jeep

jeep




1 Response

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david

Aug 28, 2006 14:05

I love this concept!!

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