Jeep Break Out guerrilla campaign

BBDO, Austria

Guerrilla action for the launch of the new Jeep Cherokee.

From a German press release from BBDO:

BREAK OUT! In the new jeep Cherokee. Customers are called to break with old conventions and rules to leave the everyday life behind itself and do something unusual - in an unusual vehicle. Break Out with the characteristic symbols for social rules and everyday life Tristesse such as ties, or TV-devices against the pillory to place.

Some shots from the streets:





david said…
I love this concept!!
Shiro said…
Fab idea. Endless possibilities.
Kevin Gitau said…
Now that's "out of the box"