This campaign, created by Goodby, Silverstein & Partners for the new Saturn Aura, provides potential customers with a video introduction to the manager of their nearest Saturn retailer. Specific advertisements were developed in 22 stores across six market areas - Buffalo N.Y.; Dallas; Harrisburg, Pa.; Indianapolis; Las Vegas, Nev.; and Raleigh, N.C. - all recorded individually to provide the local information.

The campaign is created through a relationship with Google using their new click-to-play video ads on sites across Google’s network of content partners using geo targeting and Google Earth to create a very personal experience.

The agency made the Google click-to-play medium work for Saturn in a way that would be impossible with most traditional media. The campaign showcases the best of all worlds: the visual engagement of television, the interactive abilities of the web and targeting so sophisticated that it makes possible the things that direct mail, mobile marketing and customer-relationship marketing only dream of. All this in a non-invasive way. Its an opt in world.

View the website for more stuff

Imaginary Forces recently collaborated with MTV on Virtual Laguna Beach, the online world where fans can inhabit a character of this popular show in a virtual environment. IF created most of the graphic elements including the design of the environment itself and its characters.

This project is a good example of how Imaginary Forces was able to use its cinematic and design skills (for advertising, feature films, television, corporate branding, and interactive media) and experience design credentials to help create this interactive virtual community.

Trailer:

View the website

Full Credits for the Project

Overall Concept, Design, Creative Direction and Programming: MTV Networks
Executive in charge of production: Matt Bostwick
Producer: Rajiv Mody
Executive Producer, MTV Network and creator of Laguna Beach: The Real OC: Liz Gately
Assistant Producers: Eric Gruber & Jeff Addonizio

Art Direction Producer, Laguna Beach Franchise: Caroline Murphy

Engineering, Virtual World, Community, Avatar Technology, Authoring Tools and Infrastructure
Makena Technologies, creators of There

Technical and Design Consulting: Analog Protocol, Inc.
Technical and Design Consultant: Peter Marx

Web Page Design and Execution, Event Creation and Management, Design and Production of “New Laguna,” Creation and Integration of Sponsor Content/Program: The Electric Sheep Company
Producer: Chris Carella
Assistant Producer: Jonathan Collins
Event Producer: Jessie Segal
Event Assistant: Libby Sproat
Art Director: Sven Johnson
Graphic Designers: Amanda Newman & John Brightbill
3D Modelers: Meg McGrath & Chip Mathews
Web Developer: Jason Fondren
Graphic Designer: Leah Davis
Machinimist: Rebecca Carella
Executive Director: Sibley Verbeck

Design and Execution of some structures, facades and clothing items: Extra Large Technology, Inc.
3D Artists: Nesi Papoushado, Frida Sahono, Tracy James, Chris Jess, Matt Berenty, David Boxer, Eddy Alcazar, Ken Mcal & Steve Qian
Production Coordinator: Francesca Goff
Production Management: Ted Henning, David Koenig & Yoni Koenig

AlmapBBDO, Sao Paulo

“Late is as good as never”

Take the bus.

Click to enlarge

FCB, Austria

FCB, Austria

Credits:
Art Director: Tolga Büyükdoganay
Copy Writer: David Petermann, Tolga Büyükdoganay
Account Director: Fred Reiss
Photographer: Rotfilter
Production: Stephanie Rossek

Britain needs champions.

Lowe London to promote an insatnt win action for Stella Artois. Buy a beer and you can instantly win a classic movie on DVD.

Click the images to enlarge

As you may have noticed, we have a brand new layout for AdverBox. This choice was made to give the max readability to the content and a better usability for all the website functions (ratings, linkage, content-browsing and all the stuff featured here).

We also wanted to go out with something completely different from the ready layouts you can find out there. This new version (that we’d like to be the last version of AdverBox) comes with more space dedicated to content, a better browsing and archiving system, and less ad-units (we reduced about 30% the use of adsense and similars to give the max attention to content).

We much appreciate your feedback. Please, take the time to join the poll (you can find it in the right sidebar, just at the bottom) or to leave a comment and share your thoughts.

Credits
BBDO New York
Bill Bruce (Chief Creative Officer)
David Lubars (Chief Creative Officer)
Eric Silver (Executive Creative Director)
Ari Weiss (Creative Director)
Jerome Marucci (Creative Director)
Jamie Overkamp (Art Director)
Jerome Marucci (Art Director)
Ari Weiss (Copywriter)

View the other BBC ads at AdverBox

Hypnotic ads for the natural moodlifter.

Credits:
DDB London
Jeremy Craigen (Creative Director)
Thierry Albert (Copywriter)
Damien Bellon (Art Director)

Virgin Mobile launched a new program called Penny Texting. You get 1,000 texts for $9.99 a month, just one penny per text—kind of a cool and affordable way to think about texting.

Credits:
Colenso BBDO, New Zealand
Creatives: Jae Morrison, Maria Lishman

YoungGun 2005 AWARD WINNER
Maverick Media (Silver Bullet)