To promote their latest Purell effort, JWT Toronto came up with this unique “ambientâ€(the UK version of what we call “guerrillaâ€) campaign where they placed stickers on the cover of magazines in doctor’s waiting rooms. The stickers have tags like: “Thumbed Through By Sick People Since October 2005,â€Gently Sneezed on Since October 2002,†and “Exposing Patients to More Than Germs Since November 1998.†Clever idea, although I bet the doctors were not too pleased with having their patients think that they were endagering their health by providing magazines while they wait.

Found at Brentter via Ad/Design Goodness

Found at Brentter via Ad/Design Goodness
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