Weeds

To advertise Weeds - a sitcom about 'a single mom dealing with life's problems' - FCB created a billboard which was contained completely inside a sandwich bag and another one that had attached three 6-foot high bags filled with giant sandwiches and massive prop marijuana.






These are two videos that show the effects of the billboards:







Credits:
FCB New Zealand
James Mok (Creative Director)
Alex Dyer and Colin Mitchell (Copywriter)
Designer: Roxanne Hawthorne