Accessorize

Currently running in Switzerland, a nice campaign for Accessorize developed by Saatchi & Saatchi Simko. Guerrilla marketing for the bijoux shops with giant necklaces fixed in the streets of Geneva instead of the familiar chains that prevent cars to enter.


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Credits:
Art director: Gabriel Mauron
Designer : Damien Regamey
Reazioni:

Comments

las cadenas son collares « amigos del calimocho said…
[...] original campaña de guerrilla marketing realizada en las calles de Ginebra para la firma Accesorize [...]
11/14/2006 03:18:00 AM
35 Brilliant Billboards, Signs, and Outdoor Ads | Business Pundit said…
[...] This guerilla marketing campaign took place in Geneva, for an accessory store. Saatchi & Saatchi replaced chains with giant jewelry in several locations. (Source: Adverbox) [...]
11/18/2009 09:02:00 AM
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