Matches against Fire

Two different Companies, the same concept for below the line:

the first, for N2Telligence (not sure about the name), a "Fire Protection and Emergency Power"


The second, for Nicorette, the quit smoking system:


I do not have further informations about the Agencies that made these, but t's curious: probably just a coincidence, or collective consciousness, or maybe the salesman of the Company that produces this gadget is very strong.

Update. The credits for Nicorette are: FCB Retail (Austria), CD Erich Falkner. The idea got a golden venus at the austrian ad-awards 2006. Thanks to Simon Bleil for the info.