This work was created to inform and remind potential and current Zippo Consumers about the Zippo pocket lighter’s “world famous” guarantee. The guarantee promises that if your Zippo is broken, they’ll repair it. If it’s destroyed, they’ll replace it. All free of charge.

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Brand/product: The World Famous Zippo Guarantee
Title: The World Famous Zippo Guarantee
Agency: Blattner Brunner
Creative Director: Dave Kwasnick
Art director: Dave Vissat
Illustrator: Dwight Pritchett
Photographer: Tom Cwenar