Palmers makes them bigger

Wow. I believe people won't avoid to see this huge-ass outdoor for Palmers, a textile company from Austria for the launch of the Autumn-Winter 2006 collection.

Click to enlarge

The second image and the news is via Luis Maram. Full credits for the campaign follow:

Palmers’ Communications Team:
Thomas Weber, CEO
Anna Georgiades, PR & Communications
Sonja Ortner, Marketing Director

Agency: BETC Luxe/Paris
Claus Lindorff, Managing Director
Katherine Chareonying, Account Supervisor
Josepha Waem, Creative Director
Amélie Marcie, Assistant Art Director
Ingrid Janowski, Art buyer
Photographer: Bruno Dayan
Models: Crazy Horse dancers
International release: Mid-September 2006

- Outdoor billboard campaign throughout Austria
- Magazine insertions in Austria and Germany
- POS in Austria and International


Cris said…
Remeber me the evolution ROBERTA the italian ad...interesting evolution!
bobo said…
I prefer Hustler magazine.