Kia K2500

Kia Motors launched its utility car, K2500, in Romania. Because of the budget limitation the campaign showcased its main benefit: the cargo space, in a simple, low cost and efficient way.


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Credits:
Brand/product advertised:Kia2500
Advert title(s):The stripe
Agency:Gavrila&Asociatii
Agency location (City, Country):Bucharest Romania
Creative Director: Alina Gavrila&Octav Gheorghe
Art director:Dan Costea
Copywriter:Alex Strimbeanu

Comments

jules said…
same idea that was used for DHL... which was much nicer
Chad Wright said…
I love the use of space here. So I'm assuming the paper had to make their front page slightly skinnier to accommodate the ad.