Vitae Guerrilla

This is a guerrilla action created by McCann Portugal that started during Christmas season. Trash containers were used as media for Vitae, Europe’s largest homeless shelter.

vitae guerrilla

Click to have a larger view of the campaign in action

CW: Fabio Seidl
AD: Diogo Mello, William Silva
CD: Diogo Anahory, José Bomtempo
Photo: Krypton Studio