Toyota Prius - The Economist

toyota prius

Product: Toyota Prius
Title: The Economist
Agency: Saatchi & Saatchi, London
Country: United Kingdom
Creatives: Kate Stanners (Executive Creative Director)
Dave Henderson (Creative Director)
Richard Denney (Creative Director)
Julian Andrews (Copywriter / Art Director)
Eoghain Clarke (Art Director)
First base retouching. Tim Quest - typographer.


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Kurre said…
I guess you have to be English to get this...
Kire said…
The Prius is incredibly bad value for the environment (same lifetime carbon footprint as a Rolls Royce Phantom) People who want to look like they're saving the planet but know little else drive these, their other car is usually an urban 4x4.

Kate, come on.