Translation: "Merchandising from mouth to mouth"

Canamo, being a magazine and not marihuana, is not be present during the consumption of cannabis, which leads to a significant loss of the key moments where the brand’s presence should generate a strong emotional relation and experience with the connoisseurs of the cannabis culture; thus incrementing the magazine’s subscriptions.

Take over the very famous insight in this circle that are the matchboxes that transform into pipes by making a hole in them.
For this purpose, we already designed a matchbox that counts with a hole already made, and an attractive and modern design for the object audience.
These matchboxes will be distributed away in places where the object audience gathers: surf, rock, skate and cigarettes shops, Hip-Hop concerts and Reggae concerts.

The low budget material achieves long permanency in possession of the consumer; got to be part of cannabis consumption and went as mouth to mouth information.


Brand/product advertised: Cáñamo
Advert title(s):Matchbox
Agency:Base1, Santiago - Chile
Creative Director: Alejandro "Lato" La Torre / Hugo López
Art director: Carlos Saavedra
Copywriter: Alejandro "Lato" La Torre
Producers: Luis Vicuña / Pepo Valdez
Copywriter: Alejandro "Lato" La Torre
Illustration: Carlos saavedra