Campaign Against the Cholesterol

Nice news from Fabio Seidl at Africa, Brazil, with his latest work performed at McCann Portugal. Campaign against the cholesterol.



Campaign Against the Cholesterol
Client: Ministry of Health
Titles: “Lego” e “Doctor Teddy Bear”
Copy: “Don’t Play With Your Health. Check Your Cholesterol.”
Copywriter: Fabio Seidl
Art Director: Diogo Mello
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Production/Agency: Nuno Calado
Photo: Platinum
Ilustration: Platinum
Account/Agency: Ana Pedroso
Approved by/Client: Francisco George
Media: Press and Outdoor


Marcelo said…
Is it just me or anyone else think this is a really bad pun? Even though the art direction is genius, I think it's a horrible pun...
[...] Tras ver una original campaña publicitaria en AdverBox, he recordado que tengo que revisar mis niveles de colesterol, por lo que al  menos esta campaña publicitaria ha conseguido impactar en una persona. [...]