Gailivro

In order to promote the book "O Portão do Corvo" by the publisher Gailivro, a newspaper boy dressed in old fashioned clothes shouted "Extra!Extra!" highlighting the series of murders mentioned in the book.This street campaign happened during 4 days in Lisbon and Oporto.

book promotion

book promotion

The Agency is Torken, Portugal. Thanks to Paulo Ribeiro who dropped the campaign (taken from izip).

Comments

peter said…
Awesome!!!
people in the street thought that the news were true....

i saw the campaign in Lisbon
Maurivan Luiz said…
Thank you for your referer!
Nice! =)
Susana said…
awesome... it should be on the top ads

best regards