Fiat - Cow on Bungee Jump

Viral campaign from Fiat in Brazil with a very nice cow on Bungee Jump (no cars, no logos, just a cow).




Thanks to Marcelo for the news
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Comments

Asa Bailey said…
I been trying to tell marketing managers for ages - "you don't always need to put your logo in a viral ad" - as they then usually kick me out of their office - I try to hurriedly explain that online we all know who puts the content out - take this as an example - just look at the headline!
Nice one Fiat.
5/28/2007 10:55:00 AM
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