Similar to the previous campaign, nice ads fro Unilever for Axe. Gold at Cannes 2007.
Credits:
Advertiser/Client: UNILEVER SA HOME & PERSONAL CARE
Product/Service: AXE
Entrant Company: LOWE BULL JOHANNESBURG
Country: SOUTH AFRICA
Advertising Agency: LOWE BULL JOHANNESBURG
Country: SOUTH AFRICA
Executive Creative Director: Gareth Lessing
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Taglines translation: Challenge: Make the target go to the website and checkout all the short courses that are offered about computer support at the A.L.C
Idea: Paste the stickers below the mouse in Santiago “cybercafes”. These stickers won’t let the mouse’s work so the user’s instinct will make them check the back of the mouse to see what happened. Then they will find the message,”Study computers support” and the logo and the web address. The following message could not be delivered: When the target retires the sticker they will find another message that mentions how fast you can learn.
Credits:
Advertised brand: A.L.C.
Advert title(s): Mouse
Advertising Agency (Name, City, Country):
Creative Director: Marcelo Feliu
Art Director:Paulo Jerez
Copywriter:Alejandro “Lato” La Torre
Published/Released (Month, Year):06/2007
Credits:
Client: Brahma
Title/Length: Flip Pong/:30
Shot in: Rio de Janeiro, Brasil
Agency: mcgarrybowen
Art Director: Lew Willig
Creative Director: Lew Willig, Mark Koelfgen
Executive Producer: Roseanne Horn
Exec CD(s): Randy Van Kleeck, Warren Eakins
Producer: Mary Ellen Verrusio
Copywriter: Mark Koelfgen
Production Company: Anonymous Content
Director: Armando Bo
Executive Producer: Jeff Baron
Producer: Jennifer Barrons
Editorial: Beast
Editor: Adam Schwartz
Assistant Editor: Jai Shukla
Postproduction: Nice Shoes
Colorist: Lez Rudge
Online Editor: Rich Schreck
Audio Post: Audio Engine
Engineer: Carl Mandelbaum
Sound Design: So Loud
Sound Designer: Paul Riggio
Full Press Release follows; it looks they’ve used special effects on the spot…
GAME, SET & BEER:
Nice Shoes Utilizes Specter 2K Virtual Datacine To Create Warm Brazilian Look for Frosty Cold Brahma Beer Ad
NEW YORK, NY – JUNE 14, 2007 – In “Flip Pong,” a tasty new global spot for Brahma beer and ad agency mcgarrybowen, Nice Shoes (www.niceshoes.com) colorist Lez Rudge – using the Thomson Grass Valley Specter 2K Virtual Datacine as his creative tool – managed to enhance the warm beauty of the Brazilian sun, while still highlighting the ice cold pleasure of the popular Brazilian beer.
Reflecting the laid-back feeling of the country, the spot opens in the center of a sun-soaked Brazilian city where two guys set up a makeshift ping pong table. The makeshift vibe goes further as each pong player uses their flip flop shoe as a paddle. The game ensues, ending as the ball ricochets off the impromptu table and down a sewer grate. The camera zooms out to an apartment perch overlooking the game, where a cold Brahma beer sits invitingly.
The spot was shot over two days in Rio de Janeiro, with the lighting situation changing radically. The rough cut had jarring edits with the light going from a little overcast to extremely high contrast. Lez and the Nice Shoes team worked to create a consistent warm tone.
According to Rudge, the Specter 2K Virtual Datacine color grading system (one of the three Thomson Grass Valley Specter 2K Virtual Datacines currently in use at Nice Shoes) enhanced the creative process, as they were able to see the scenes play out in cut order, and quickly make decisions and changes. Having purchased the first Specter on the East Coast back in 2004, Nice Shoes has since added two more Specters to its equipment arsenal, which also includes three Spirit Telecines.
Scanned in from film footage, the spots are stored as data before being conformed in the Specter. Footage is then available to be viewed and color corrected in cut order. By allowing color work to be done in a completely non-linear environment, color correction can proceed at a brisk pace while allowing further changes to be made very quickly and at later stages.
A global spot, “Flip Pong” will soon be airing in the United Kingdom, the Ukraine, and several other international markets.
ABOUT NICE SHOES
New York City-based Nice Shoes is a full service HD post-production house specializing in high-end commercial work. Established in 1996 with the goal of creating a boutique environment that stays ahead of industry trends, the studio employs the newest technology including three Specter 2K Datacines and four Discreet (Autodesk) Flame/ Smoke suites, totally HD capable.
To extend into broadcast design, shoot supervision, visual effects and 3D, Freestyle Collective was born into the Nice Shoes family in 2001, followed shortly by Guava in 2002. Clients include IBM, Maybelline, Pepsi, and VH1.
I’m a fan of guerrilla and ambient marketing, and I’m happy to post new things dropped into my email. Just received this ambient action from Parmedia, a Russian advertising agency. It reminded me of the Fiat service ambient ad posted about two years ago. I really don’t feel it has been copied; maybe it’s just common sense. BTW this is the ad:
The text on serviceman: “While you go shopping, we will repair your car”. The tagline is quite different from Fiat, and also the product proposition. The nice thing is that I currently drive a Fiat, and it keeps stopping… maybe I should switch to a Suzuki… ;-)
Despite this, I still prefer the Fiat one (the ad, not the car), because it looks more real and funny.
As part of the campaign for MTV¹s climate change MTV SwitchCake approached Youtube sensation Sam and Ralph of “Mutherfuckin Tea” fame to put together a rap on climate change. Luck would have it that the boys had planned a trip a trip to Japan so Cake provided them with a camera, train tickets to Kyoto and dramatic licence.
MTV Switch has been put together in a collaboration by six ad agencies - Cake, 180 Los Angeles, Lowe Worldwide, Ogilvy, Wieden & Kennedy, 12 and Y&R - and will run across MTV’s 55 TV channels in 162 countries.
Long recognized for its irreverent style, the Virgin Mobile brand is starting a new kind of dialogue with its broad consumer base, focusing on the inevitable changes and situations that are part of everyone’s life. Virgin Mobile highlights that life can be unpredictable, but your wireless service is one thing you CAN and should control, because YOU RULE!
On May 21st, YOU RULE launched a NYC teaser campaign that set the stage for a multi-faceted program that will roll-out throughout the summer. An “all boroughs” out-of-home marketing effort blankets New York City with personal messages that salute neighborhoods from China Town to Nolita using bus shelters, outdoor boards, phone kiosks and wall-scapes.
Credits:
Campaign / Virgin Mobile USA / O - O - H
Agency / McKinney
Client / Virgin Mobile USA
Executive Creative Director / David Baldwin
Group Creative Director(s) / Jonathan Cude / Ellen Steinberg
Copywriter(s) / Jenny Nicholson / Brian Murray / Clarence Bradley / Matthew Fischvogt / Jonathan Cude / Ellen Steinberg
Art Director / Maari Thrall
Print Producer / Joann Brown
Very nice this campaign for the United Negro College Fund. The ads solce some common questions - like: “who invented the traffic signal, and when?” - in a clena way. I also like the design threatment: very simple and linear. The bad thing is that is still necessary to advertise on things such these. A mind is a terrible thing to waste…
Nice campaign for the Spanish Animal Rights Association.
“Lots of people break relationships too easily.
Every day thousands of animals are abandoned and sacrificed.
Sponsor us for only €6 per month or adopt him. They need you.”
Fida Film acquires theatrical, home video and television domestic rights for foreign films in Turkey and also started feature film production recently.
The aim of this campaign is to make people realise that when movies are concerned, the entertainment aspect lasts even after the film ends on silver screen. People play “silent movie” game in social gathering instances where they try to explain/guess the name of a movie -most probably brought to them by Fida Film- by using just body gestures. The campaign makes use of illustrations to visualise those body gestures in viewers mind. In the end, it’s all about bringing pieces of clues together and solve the puzzle. Try to solve it by yourself, and enjoy! ;-)
Credits:
Advertised brand: Fida Film
Advert title(s): Born on the screen, lives in memories: Cinema
Translation of headline to English:
Advertising Agency (Name, City, Country): GREY Istanbul, Istanbul, Turkey
Creative Director: Tugbay Bilbay, Engin Kafadar, Tevfik Sems Naipoglu
Art Director: Caglar Biyikoglu
Copywriter: Tugbay Bilbay
Illustrator: Caglar Biyikoglu
Typography: Engin Kafadar
Very nice. A set of walking chattering teeth were sent out to patients of an Orthodontic Centre to tell them that the centre was moving.
Credits:
Advertised brand: Manchester Orthodontic Centre
Advert title(s): Chatter
Advertising Agency (Name, City, Country): BJL, Manchester, UK
Agency website: http://www.bjl.co.uk
Creative Director: Gary Fawcett, Lisa Nichols
Art Director: Richard Pearson
Copywriter: Harinder Bajwa
