Nike Momentum

Extract from the Press Release
Film director Nacho Gayán, based in a concept from Villarrosàs agency, has made the debut of the new spot performed by Ronaldinho, Rafa Nadal, Pau Gasol, Fernando Torres and Sergio Ramos. Its title, “Momentum” means Nike´s recognition to the optimum moment that spanish sport enjoys.

Drama, danger and challenge in a weird setting where only a few people can enter... and, at the end the climax, a taunt:
¿Are you brave enough to be the next?

100 gipsy drummers get together with world class athletes in the new Nike’s ad. The film introduces us into industrial settings and marginal stages to view a tension charged fight. The atmosphere´s intensity grows at the strong beat of the public clapping and the occasional defying shouts that contenders address to each other.

Director Nacho Gayán goes underground to offer us a totally different look of the sports world. Outside big stadium and crowds, the ultimate challenge is to face your inner fears, gaining success and respect among equals.

Title: “Momentum”
Client: Nike
Agency: Villarrosàs
Creative directors: Oriol Villar / Fernando Codina
Art director: Enric Soldevila
Copywriter: Tuning
Account executives: Pablo Zea / Juan Badilla
Agency producer: Melanie Andrada
Production company: Agosto
Director: Nacho Gayán
Executive producer: Rafa Montilla
Line producer : Toni Moreno
Director of photography: Manel Ruiz
Director’s assistant: Tirso
Post Production : Metropolitana Infinia
Music: La Crèm
Sound: Redback