Â£5000 in Â£10 and Â£20 notes were individually dropped around the streets of London with a removable sticker that read, Carlsberg don't do litter. But if they did it would probably be the best litter in the world'.
Advertising Agency: Saatchi & Saatchi, London, UK
Executive Creative Director: Kate Stanners
Creative Directors: Richard Denney, Dave Henderson
Creatives: Rob Porteous, Dave Askwith