Sony Vaio

"The Vaio TZ is the smallest, lightest notebook available in Latin America, so we just thought about what would happen to it in the hands of our target", says art director Garrett Jones about this new effort from Ignited, the El Segundo, California based advertising agency formerly known as Ignited Minds, "Sure, it's a bit of an exaggeration but once you feel just how light the TZ is, you'll wonder if it's possible", adds copywriter Jason Carter.

sony vaio

Shot by Pier Nicola D'amico, the ad will launch the new Vaio TZ throughout Latin America.

Client: Sony VAIO, Latin America
ECD: Mike Wolfsohn
CD: Tom Gilmartin
AD: Garrett Jones
CW: Jason Carter
Photographer: Pier Nicola D'Amico
Art Buyer: KK Davis