Saatchi & Saatchi LA took a print ad shoot for the Toyota Tacoma and turned it into much more - it also served as a street level stunt and a viral effort.
As part of the long-standing â€œunbreakableâ€ campaign for the Toyota Tacoma, they partnered with Dave Kinsey, a well known street, graffiti and fine artist, to create two live mural installations.
One mural is of prehistoric creatures wreaking havoc on a contemporary urban setting. The live Tacoma parked in front of it remains unscathed. The other mural depicts an alien invasion in which our truck deflects one of the death rays from the UFO.
The murals were painted in highly visible locations in Los Angeles and Torrance, CA. Passers-by on the street stopped to inquire about the murals in progress, asking what they were for. Each one took two weeks to paint.
Agency: Saatchi & Saatchi LA
ECD: Harvey Marco
CD: Steve Chavez
ACD/AD: Dino Spadavecchia
AD: Conan Wang
CW: Napper Tandy
Photographer: Kevin Necessary