Toyota Tacuma Street Murals

Saatchi & Saatchi LA took a print ad shoot for the Toyota Tacoma and turned it into much more - it also served as a street level stunt and a viral effort.

As part of the long-standing “unbreakable” campaign for the Toyota Tacoma, they partnered with Dave Kinsey, a well known street, graffiti and fine artist, to create two live mural installations.

One mural is of prehistoric creatures wreaking havoc on a contemporary urban setting. The live Tacoma parked in front of it remains unscathed. The other mural depicts an alien invasion in which our truck deflects one of the death rays from the UFO.

The murals were painted in highly visible locations in Los Angeles and Torrance, CA. Passers-by on the street stopped to inquire about the murals in progress, asking what they were for. Each one took two weeks to paint.

Advertiser: Toyota
Agency: Saatchi & Saatchi LA
ECD: Harvey Marco
CD: Steve Chavez
ACD/AD: Dino Spadavecchia
AD: Conan Wang
CW: Napper Tandy
Illustrator: Kinsey
Photographer: Kevin Necessary


[...] very forces that they oppose. Street art is being used these days by the biggest corporations like Toyota, Reebok and IBM. Has the medium thus lost its effectiveness as the voice of the counter-culture? Is [...]