Ströer Out-of-Home Media, one of the major outdoor advertising companies, launched a “Live billboard” performance in Warsaw, Poland. The happening’s aim was to show the unlimited creativity in outdoor advertising.
The performance took place in the center of Warsaw. Marylin Monroe cropped up on the top of the super scroll (a board with scrolling face, which allows up to three themes per carrier). A face of a man was put at each theme. The man plays around with Marylin, who greets him and strolls on the billboard. The “grande finale” takes place when the man blows and Marylin’s dress rises into the air, which refers to the classic movie scene (“The seven year itch”).
danish audiophile loudspeaker industries
uk + german campaign
Credits:
AGENCY: Saatchi & Saatchi NY
CLIENT/PRODUCT: World Trade Center Memorial Foundation
CREATIVE DIRECTOR: Tony Granger, Jan Jacobs, Leo Premutico
ART DIRECTOR: Carmine Coppola
COPYWRITER: Chuck Pagano
Photographer: Thomas Brodin
Credits:
Advertising Agency: Ogilvy South Africa
Client WWF - SA
Art Director Prabashan Pather
Copywriter: Wendy Moorcroft
Creative Director Chris Gotz, Ryan Reed
Illustrator Jean-Paul Van Der Mescht
Photographer Justin Patrick
Agency : Robert/Boisen & Likeminded
Country : Denmark
Creatives: Michael Robert Nelson (Creative Director), Maria Friis-Thorsen (Art Director), Sarah Hvass (Copywriter)
Nice ambient action made last summer to promote the Fantastic Four movie in São Paulo, Campinas and Rio de Janeiro. The ad was created by José Arnaldo Suaid and Guilherme Somensato, with Aaron Sutton and Jorge Iervolino as Creative Directors. The account managers are Marcelo Passos, Gisele Pansera and Daniel Amorim. Production by Anelito Nóbrega and Aroldo Corrêa. The media responsibles were, Daniel Chalfon, Eduardo Léllis, Priscila Carmona and Bruno Ortega’s responsibility.
Advertising Agency: Advico Young & Rubicam >> Agency Location: Zurich-Gockhausen, Switzerland >> Creative Directors: Urs Schrepfer, Christian Bobst >> Art Directors: Christian Bobst, Isabelle Hauser >> Copywriter: Johannes Raggio >> Photographer: Christian Bobst >> Account Supervisor: Sandro Breu >>
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