Smoke Free Camden

smoke free camden

Nice ambient action in London's pubs to help people quit smoking, just giving them the opportunity of the last cigarette.

Product: NHS Quit Smoking Support
Agency: CDP
Creatives: Jonathan Drapes (Creative Director)
Andy Preston (Creative)
Jonathan Drapes (Creative)
Joe Williams (Creative)


sonya said…
Cute, but it is also interesting that they encourage that "one," "last" smoke...