WWF: Paper Dispenser


To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson
Release: April 2007


dilworthdesigns said…
Simply brilliant. What a clever way to clearly illustrate the correlation between consumption and preservation. Love it!
ls_freelance said…
true bloody idea is in african people
k_lau said…
that's awesome! really inspiring!