Title: Bass Bins
Post Production Company: The Moving Picture Company
Director: Alex Rutterford
Bacardi say: "Achieving the innovative final result on film rather than in pure CGI--computer generated images--was a mammoth task, and the team spent weeks working around the clock to finish-up live-action footage of the dancers to create a liquid sequence. Their hard work has helped create a stylish and unique visual look for the brand that works across all media, highlighting the brand's core values of free-spirited experimentation with a technique that will become uniquely synonymous with BACARDI."
The director's Alex Rutterford, best known for his work with Radiohead and the psychedelic video he created for Autechre. Rutterford worked closely with Pleix, the Paris-based collective behind the first ad in this series, 'Blend & Assimilate', which aired in June.
The audio was commissioned by Pitch&Sync, and is produced by Freelance Hellraiser.