To advertise the wide variety of hairstyling options available at Juice Salon, a picture of a man up to his forehead was pasted on the base of the escalator and a different hairstyle on each of its steps. As each step of the escalator moved down, it resulted in showcasing of a different hairstyle.
Credits:
agency: Rediffusion DY&R, Mumbai, india
creative director:Sagar Mahabaleshwarkar, Ramanuj Shastry, Ashutosh Karkhanis
art director: Siddhesh Khatavkar
copywriter: Mayuresh Wagle
photographer: Awadhoot Hembade, Bapi Bit
head- production services: Viswanathan R
time of release (month, year): December, 2007
The Trap
The Swamp
Credits:
Advertising agency: Saatchi & Saatchi Stockholm
Creative director: Adam Kerj & Fredrik Preisler
Art director: Gustav Egerstedt & Nima Stillerud
Copywriter: Gustav Egerstedt & Nima Stillerud
Account Director: Jonas Dahlquist
Account Coordinator: Paula Andersson
Production company: TRAKTOR/The producers
Director: TRAKTOR
DOP: Crille Forsberg
In order to communicate Throttleman’s Autumn-Winter collection several people dressed with Throttleman’s clothes walked around the city of oporto with giant tags outside their clothes . Wherever this group would pass, people around them with which had bluetooth turned on would receive an alert SMS of what was happening around them and to invite them to the nearest Throttleman shop.
SMS(Text message) alerts:
Musical greetings (for Valentine’s day):
Agency: Ogilvy & Mather India.
Advertiser:
Movies that Matter/Amnesty International Film Festival
Agency:
Sazza
Additional credits:
Creation: Saskia Stolz
Photography: Aatjan Renders
Via Osocio
The Versus Cancer concert held once a year in Manchester features a collection of Manchester music icons coming together and playing each others tracks together.
To promote the charity further than just the concert BJL used the idea that itÂ’s not just the musicians coming together to fight cancer but itÂ’s also the crowd and anyone else who wanted to show their support.
They created a pin badge and online list that allowed people to come together and ‘Line Up’ shoulder to shoulder, once registered on the site you received a unique number that you wrote onto your badge.
Credits:
Advertised brand: Versus Cancer
Advert title(s): Line Up
Advertising Agency (Name, City, Country): BJL, Manchester, UK
Art Director: Richard Pearson
Copywriter: Harinder Bajwa
Designers: Neil Boote, Ian Patterson
Production Director: Caroline Marsden