A solar-powered billboard created by Juniper Park for Frito-Lay’s SunChips multigrain snacks. Its part of an integrated campaign designed to communicate the brands commitment to support green energy. Recently the brand acquired renewable energy certificates (RECs) to match 100% of the electricity needed to produce SunChips snacks in the U.S. One way they are doing this is by using solar energy to help make the multigrain chips at its Modesto, California plant.


Product : SunChips
Agency : Juniper Park
Chief Creative Officer: Terry Drummond
Chief Creative Officer: Alan Madill
Chief Creative Officer: Barry Quinn
Art Director: Hylton Mann
Producer: Kathie Hintsa
Producer: john silva
Producer: Debbie Ingham
Country : United States of America
Other Credits : Writer: Andy Linardatos
Client Service: Dana Brochu
Media: Angie Assa, Andrea Montano, Rachel Weinstein, Erika Munson (OMD)


[...] Una valla publicitaria en la que se utilizar el sol como clave principal. Brillante idea y brillante ejecución. Gracias a Adverbox! [...]
mikelite said…
wow, three chief creative officers...
Bill said…
Who made the website?
jason said…
I found a time lapsed video of the actual billboard at:

very cool idea.
[...] Ingeniosa campaña que refleja la opción de esta marca de aperitivos por el uso de energía solar en su fabricación (Vía Adverbox) [...]
[...] the creators have captured the sun rays for the movement effect of the forts “SUNCHIPS” Very Creative. See the lapsed Video for your [...]