Pepsi Oras Oras

Pepsi’s ongoing promo, “Pepsi Oras-Oras”, gave Pepsi drinkers a chance to win an iPod touch every hour. To show how easy it is to win, the agency came up with a viral video featuring an unlikely Pepsi drinker’s reaction to winning a brand new iPod touch.

Country: Philippines
Client: Pepsi Co.
Agency: BBDO-GO/Philippines Manila
ECD: David Guerrero
CD: Tony Sarmiento, James Bernardo
Art Director: Windel Aboy, Dino Cabrera
Writer: Bogey Bernardo, Maui Reyes
Director/DOP: Lambert Pangilinan, Windel Aboy
Editor: Lambert Pangilinan
Production House: Zoom17