Credits: Agency: DDB Belgium CD: Peter Aerts AD: Johan Van Oeckel Copywriter: Bart Van Goethem Graphic design: Isabelle De Vos, Phyl Bautzer Account team: Sylvie De Couvreur, Francis Lippens
Comments
Marketing Church said…
Do DDB Belgium need 7 people for such a rubbish?
Anthony Plowright said…
I like the idea of the design, but don't really get the point.
Sebastian said…
Why do u call it WolksWagen? It's Volkswagen!
About the ad: Nice idea, but imho too less about cars. A normal, not in an agency working consumer doesn't have sense for this typografical solution.
[...] I just love this ad for Volkswagen. It is so obviously simple. And yet so brilliant. It is designed to illustrate their new electronic gearbox. And how it does this is by melding the two numbers together. And so just as you change from second to third gear you can visually see how easy it is to go from one to the next. The simplicity is implicit but the message clear. You can see the full set of ads here. [...]
Comments
About the ad: Nice idea, but imho too less about cars. A normal, not in an agency working consumer doesn't have sense for this typografical solution.
Ciao!
cmon now
:-)
Being a fellow Belgian, shame is around the corner...