Honda Fit Commercials

Executive Creative Director: David Smith
Creative Directors: Joe Baratelli, Pat Mendelson
Associate Creative Director/AD: Curt Johnson
Associate Creative Director/CW: Todd Carey
Agency Senior Producer: Shelley Eisner
Photographer “Gas Hogs”: Treavor Pearson, Markku Lahdesmaki
Photographer “Cavernous”: Markku Lahdesmaki
Production Co: Digital Domain
Executive Producer: Karen Anderson
Director: Eric Barba, Brad Parker
Editorial Company: Spot Welders
Editor: Michael Heldman
Music Company: Elias Arts
Composer: Jonathan Elias (all spots)
Composer “Mecha-Mosquitoes”: David Wittman
Composer “Defense Mechanism”: Christopher Kemp
Composer “Bats”: Nate Morgan
Sound Design Company: 740 Sound Design
Sound Designer: Eddie Kim
Animation & Visual Effects Company: Digital Domain
Visual Effects Supervisors: Eric Barba, Brad Parker
Sound Mix Company: Lime Studios
Sound Mixer: Loren Silber
Principal Performer: Brendon Small (voice over)

About Honda Fit
The Fit is designed to lead the subcompact segment with a quality feel and a multi-functional interior. The Fit has become more refined for 2009 with a sportier demeanor through improved suspension, steering and body rigidity enhancements; an improved rear Magic Seat®; and a high level of standard safety equipment, including the addition of the Advanced Compatibility Engineering™ (ACE™) body structure and front seat active head restraints. A new, more powerful 117-horsepower, 1.5-liter i-VTEC® 4-cylinder engine further improves the Fit's high-revving, fun-to-drive character.


Sean said…
Very nice art direction and took quite a liking to the visual effects. However, I'm still left with a certain 'meh'. I didn't even get the car was called the "The Fit" until i read the info blurb. I thought it was saying all of Honda cars are "fit" as is low fuel consumption.

And they used old 1950's retro cars as The Fit's opposing cars - of course all retro are going to be worse than anything made today! I thought that didn't really drive how good the Honda Fit is supposedly.
Anthony Plowright said…
The 3 clips are ok - I enjoyed the "Batman" look. But at the end you don't really get to know much more about the car ...