Adidas Originals


Anthony Plowright said…
Adidas Originals
Hello. I am not surprised .. These days to sell "sport" shoes, (or other products) you need to introduce in your commercial different kinds of people, in different situations ... The last having nothing or little to do with your project. What about quality ? What about price ? What about ecology ? What about not having enough money to buy such items ...? Adidas, having be created, bought, saled, rebought by various companies have no lessons to give. Today people "want" good products, at good rates and f... the name !
[...] Es ist ja zugegebenermaßen nicht besonders schwer Aufmerksamkeit zu erregen, wenn man solche eine Menge an Stars unter Vertrag hat. Doch ein Garant für gute Ideen ist das auch noch nicht. Adidas hat es aber wieder sehr schön hinbekommen. Für die Originals Serie veranstalteten sie eine House Party, die an eigene Privatpartys erinnert, der Invitation Spot gehört ebenfalls dazu. Immer wieder faszinierend, wie die Sportartikelhersteller den Spagat zwischen Lifestyle und Profisport hinbekommen. [via] [...]
Leandro Macedo said…
As Anthony said, i really think times are changing.

People are no longer influencied by futile advertisements. The perception is changing, for better, i think.

The green products, all the ecology and the worries about doing the right things for the future of our kids... what are the beneficits about buying that product?

I really liked the "Celebrate" and all the house party stuff on this Adidas campaign. I just don't think the world needs party people right now.

(sorry about the bad english)...
Benoit Martel said…
Hi Everyone,

If you like the song for the Adidas Originals House Party, it was made originaly by Frankie Valli and it's called Beggin. The song was remix by Pelooski. Other remix versions where also created by Boogie Studio for the web videos.

If anyone wants to hear the proposed remix created for web videos, feel free to check them out at:

boogiestudio dot com/blog/2009/03/26/adidasoriginals/


Benoit Martel
Boogie Studio
www.boogiestudio dot com