Playboy Magazine

Client: Editora Abril
Product: Playboy Magazine
Title: Hot
Advertising Agency (Name, City, Country): Neogama BBH, São Paulo, Brazil
Agency website:
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Pepê
Copywriter: Laura Esteves
Photographer: Thiago Souza
Digital Retouch: Eduardo Oliveira


ISee said…
It's NOT inspiring enough! But if there is no nude woman there, just a match, the ad will works better! Coz the perception of Playboy is already HOT.
Anthony Plowright said…
Playboy Magazine
Hello. Quite good, but wonder is people still buy such magazines.
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The Real Deal said…
No. Who wants to look at an adult woman looking like a 6yo girl down there. Only male pervs who fear women and aren't man enough for a normal jungle.