For De Lijn (the public transport company in Flanders), the folks at Duval Guillaume replaced the traditional business cards of its employees by personalized bus tickets. Everyone received real bus tickets containing their name and personal coordinates.
The line on each business card/bus ticket read: “With this card you can always reach me.”
Client: VVM De Lijn
Agency: Duval Guillaume
Creative Director: Katrien Bottez, Peter Ampe
Creation: Tom Theys
Typography: Stoffel Van den Bergh