Forever young skaters

With the claim “25 years rolling together”, the Seat Ibiza celebrates its anniversary with a heartfelt tribute to youth and freedom, represented by the evolution of skating. A subtle travel in time that features a nice cover of “Forever Young” as the soundtrack. The spot was directed by Hugo Menduiña, from Agosto, for the agency Atletico International.

BONUS TRACK: as a scoop just for the Adverbox readers, here you have a nice making-of showing how the ad was made...

Title: Skaters
Client: Seat
Agency: Atlético International
Director: Hugo Menduiña
Creative Directors: Pepe Colomer & Josep Maria Basora.
Art Director: Patrick Salvador
Account Executive: Rafael Pesaque.
Client contacts: Artur Martins & Susana Gaya.
Agency Producer: Roger Lairisa.
Production Company: Agosto
Producer: Victor Mata
D.O.P: Albert Roigé
Posproduction Supervisor: Sergi Roda
Postproduction: Infinia
Music: Youth Group
Time: 45"


Anthony Plowright said…
Forever young skaters

Hello. What is sure is that Seat knows nothing about "riders" ....
They should check int'l reports!
One a skater can't drive as he is underage, two a skater will seldom buy a car when he reaches the age to do so, third, as skater si "formated" to be green / eco consumer, so cars fu..
Bad campaign, and I know as have two children concerned!
andres said…
Well I think it's a good way to say you should stay forever young (as the song says) ,doesen't matter if you are to old for some things, like skatebording, and gee some people care too much about details.
Urban Johansson said…
I don't think it's bad at all. This is not to make skaters buy cars, it's ment to communicate a feeling of SEAT staying young at heart.

I love the music, the soft colour tones but especially how the car only emerges in the end. More car manufacturers should learn from this format. It is not the car we buy but the feeling of riding in it. Good work SEAT.
rug said…
Hi Anthony
All the people riding a skate in the commercial are true skaters.
Skate movement is older than your kids and older than SEAT Ibiza, so I don't know where are you looking at and why you think SEAT is trying to sell Ibizas to skaters.