
Leo Burnett Lisbon created a plug-in (a device for the internet) that removes the word "crisis" from every webpage and replaces it by the word "opportunity". This revolutionary digital tool is extremely easy to install, and allows people to replace the most repeated word of the year for the word "opportunity".
"We want to stop seeing the problem and start seeing the solution." These words were the foundation of this original idea, available at
www.see-the-opportunity.com. Here you can download the free plug-in, available in three languages: Portuguese, English and Spanish.
Comments
Excellent idea !
I'm incredibly impressed!!!! Leo Burnett the world over is a family of geniuses.
Regards.