PlayBoy - Big Brother

playboy big brother

Client: Editora Abril
Product: Playboy
Title: You will fell inside the Big Brother Brazil
Advertising Agency (Name, City, Country): Neogama BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas and Wilson Mateos
Art Director: Bruno Borges
Copywriter: Thomaz Dantas


jessestudio said…
This reminds me of the scene in Woody Allen's Bananas when his character Fielding Mellish is discreetly trying to buy a few girlie mags, "l think l'll take Commentary and the Saturday Review. And... let's see Newsweek."

The store clerk shouts, "Hey, Ralph, how much is a copy of Orgasm?!"

Mellish, "Just put 'em in a bag, will you?"
Clerk 2, "What?!"
Clerk 1 again screams "Orgasm! This man wants to buy a copy."