Wrong Way




“One simple miss can make one big mess.”

Advertised brand: Honda
Product: Honda Compact Navigation System (GPS)

Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Illustrators: Alessandra Lemos, Marco Martins


Jeff_Mills said…
Very Funny, congrats!
Lady in Red said…
Just Loved it!!!!!!
Alvaro said…
Although it seems like a great idea it does not appeal to the core values of the honda navigation system, it not about a little mistake, it about reliability