Salvation Army of Northern New England: This Campaign Cost Nothing

With the help of over 50 businesses we launched thousands of guerrilla executions in Portland, Maine, supported by print, online and TV. For 3 weeks in May 2009 businesses became the medium. And any space was potential ad space.

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Advertising Agency: VIA, Portland, Maine (USA)
Agency website:
Creative Director: Greg Smith
Art Director: Chris Avantaggio
Copywriter: Mike Irvine
Illustrator: Lirra Schiebler
Photographer: JoElle Stoecklein
Campaign Website: