Nacho Gayán directs this epic ad for the argentinian market. It's a dark while uplifting story for the new Ford Ranger. The script mixes mythical narrative and fables with the hard reality of farming work to highlight the central values of strenght and sturdiness.

Title: Sun
Client: Ford Argentina
Product: Ranger
Director: Nacho Gayán

Agency: JWT Argentina
Executive Creative Directors: Gonzalo Vecino / Pablo Álvarez Travieso
Creative Directors: Esteban García / Diego Correa
Copywriter: Esteban García

Art-Director: Diego correa
Planning Director: Fernando Cabarcos
Brand Manager: Eduardo Parapugna

Accounts Manager: Romina Rodríguez
Accounts Executive: Martín Zucchini
Client Representatives: Ricardo Flammini / Sebastián Trotta / Lucas Mazzorin / Gastón Galdeano
Agency Producers: Federico Videtta / Ivonne Anderson

Production Company: Agosto / Pioneer Productions
Executive Producer: Pía Suárez
Producer: Toni Moreno / Natalia Mussolana
DoP: Manel Ruiz
Editing: Eliane Katz
Postproduction: Cherevolutionpost
Sound: Infinia Barcelona